Mobile devices have changed the way consumers shop and are currently playing an important role in the purchasing process. We have already discussed how important it is to develop a user-friendly experience across all devices. The vast majority of users are likely to leave a website before purchasing if the loading time is too long, or the site is not well optimized for mobile devices.
This is a big challenge for e-commerce companies. They should watch the consumer behavior trends carefully and adjust services for the constantly changing market. We’ve compiled a short list of m-commerce tips for retailers based on data from a cool infographic prepared by SnapParcel.
1. Provide a good user experience across devices
This is the first and most important step you should do while running an online store. Consumers are really impatient when shopping on the Internet and most of them leave the website if they load too long. Errors while reading the page can also cause that the user will never return to finish the purchase.
Don’t forget to design a user-friendly site that will encourage visitors to purchase instead of differentiating your store.
2. Focus on mobile
Comparison of devices Smartphone traffic to e-commercee-commerce sites is growing very fast compared to traffic from other devices. Users are shopping through their mobile phones, while sales via PCs have decreased recently. Mobile ads and offers seem more effective and lead to better conversion rates.
This means that, advertisers should adjust their strategy to mobile devices and focus more on smartphones as their critical funnel.
3. Adjust your offer to peak shopping times
Peak Hours Ecommerce Shopping Mobile According to a research, peak online shopping hours are from 8 am to 10 pm. This seems appropriate because at that time people have more free time after work. As your customers are active during the evening, you can offer some discounts and promotions in the morning or afternoon to distribute traffic evenly to your page.
4. Leverage Multi-Screening
eMarketer_Share_of_Average_Time_Spent_per_Day_with_Major_Media_by_US_Adults_2010-2014_179593-464×600 Consumers are constantly switching between devices. Approximately, 60% believe they browse the Internet while watching TV, often searching for information about something they have just seen. With this knowledge, advertisers can plan for integrated multiscreen campaigns that will provide a consistent brand experience across multiple screens.
For example, TV helps to create awareness, while mobile ads can serve as an inventor to purchase.
5. Stay on top of current trends
The digital world is changing in a blink of an eye. What is popular today may be outdated tomorrow. Consumers and their behavior is evolving as well. Thus, make a habit of browsing daily news which is related to your industry and current trends.
I recommend taking advantage of the possibilities that Feedly provides. It is a tool that helps you organize content on various topics and from different sites through RSS feeds. Every day, take the first 20-30 minutes in the morning to read the latest releases on your favorite blogs.
The biggest cyber attacks in the new year will be on mobile banking and e-commerce, according to a leading company making cyber security software. The company claims that applications working on investment in the stock market in the new year, financial data processing systems being kept online and cryptocurrency will also be under the attack.
According to Kaspersky, the company that released this report, in the year 2019, there was a lot of help in understanding financial cyber attacks. Based on this, future threats are estimated. Finance tech companies are constantly battling these threats.
Most mobile apps are not even taking proper steps for security. In such a situation, due to the leaking of the source code of the mobile banking app, the data of common users can be used in crime and they can be financially harmed. These attacks will be like the Gius and Spy attacks in the past.