Everything You Need to Know About Email Marketing

Karolina Kurquald who is our next guest at CMO Institutes, works as the social media and content marketing manager for GetResponse. She is responsible for communication on the brand’s social channels and oversees the creation of educational content on various areas of online marketing by GetResponse’s content marketing experts.

What is the best way to make a newsletter format effective on a blog,

The first thing to remember – and I think I would say that there is a lot today – is to test different approaches and see what works best.

It is a good idea to always keep your form somewhere and your readers will find it easily. Make sure it doesn’t get lost on your blog. Instead, pop it out and capture the attention of your readers.

Don’t make it too complicated – use only a few fields that you need, and include a clear call to action to force them to click.

And make sure you tell your readers what they will gain by subscribing. More importantly, fulfill the promise they will like with high quality content.

What should be included in the correct newsletter message? Is there a secret recipe?
I don’t think there is just one recipe – there are probably as many newspaper members out there. The right email should include genuinely relevant and personal messages – something that its viewers really expect and find valuable. And it will vary among audiences, industries etc.

Tweet: The correct email should actually contain relevant and personal messages

Which metrics should we consider when measuring the effectiveness of email marketing?
There are some standard metrics such as open rates and click-through rates that are required for every email marketer. It is necessary to follow them to determine what works for your audience and what needs to be improved.

You should look at your membership and unsubscribe rates, with rates bouncing as well as conversions from your email marketing efforts. You’ll be able to find these in your email marketing service provider’s dashboard – and analyzing them on a regular basis will make it a habit. (We have some useful resources on the email analytics GetResponse blog, so give them a try!)

But the key here is to take action on these metrics – so, for example,

if you think your open rates are too low, there are a few things to consider. Is the subject line compelling? Are you sending your emails to the right people? Is the field address appropriate? If the unsubscribe rate is high, perhaps your messages are not relevant to your audience? Or maybe you are sending too many (or too few) emails?

How often should we send a newspaper? Should we stay regularly or send it occasionally? What strategy is best and why?
Again, this is a personal thing and you should always do what’s best for you and your audience. A regular schedule is definitely good, as it helps build long-term relationships with your customers. If you send occasionally, there is a good chance your customers will forget about you. On the other hand, if you send too much, you risk harassing your customers and getting sent to the trash folder.

So test the frequency of your mailing over days and times and follow the practices that prove most effective in your business case. Whatever you do, though, don’t overwhelm them with too many emails – it’s almost never a good strategy (I’m saying “almost” because I’m pretty sure that there is at least one if actually desired Will be the case. “May be wrong though).

Olympic Digital Camera

What are the 3 biggest marketing mistakes in email marketing?
Hmm, this is a tough one – I could think of more than just three, but these would be my top three:

1) To know your customers and not to send the same content to all customers.

2) To make sales in email and not to provide any valuable content other than sales pitch.

3) Thinking this is a good list building strategy makes it difficult for people to unsubscribe. this. (But this is a great way to increase your spam rate).

Tweet: The key is to give your readers content that they will look forward to, not other sales pitches…

How to go to the SPAM folder or Promotions tab to avoid our newsletter?
First of all, it is important to realize that being in the Promotions tab is not a bad thing (and here was a post I wrote about this some time ago). What email marketers should understand today is the subscriber who decides whether they need email in their inbox or not. And if their inbox is reserved for personal email only, then why do they want a promotional newspaper there? Of course, you can always ask them to transfer your newsletter to your inbox, or even instruct them.

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