The Super Bowl is considered the most important event in the entire year, not only in terms of American football, but also its biggest night in marketing. The New England Patriots defeated the Seattle Seahawks on the field, but which brand has won the hearts of social media users?
Some ads can already be seen on YouTube, but some are still only available on the official NFL website. Altogether 69 commercials were aired during the big game. By far the biggest winner of the Super Bowl marketing battle is Budweiser with its “Lost Dog” ad. It is the most viewed and best rated commercial. Read and learn the best ranked ads in social media.
Brands can still change as brands fight to attract the attention of social media users. However, based on the video above we can conclude what is the secret of a successful commercial.
1. Play Mind Games
All the best commercials contain a high level of emotion whether it is a funny scene or a moving moment that concerns the most important values. This is content that people want to share.
2. Hire a celebrity
Working with influential people is a good investment. Celebrities and big names in general help increase reach, popularity, and attract a wider audience.
3. Be Consistent
Don’t forget to include your brand image in a message. When your company focuses on family values, include them in a video. Like Budweiser shows the importance of friendship.
Today we have some new and proven tips on communicating effectively with our customers in sales negotiations. Read and improve your sales skills with our new Business and Analytics Manager. Effectiveness Guaranteed!
Building a relationship with a customer requires a lot of work and engagement. Not everyone is a born seller, but there are some simple rules that can help you during sales negotiations. They are here:
Know your customer:
Before you send your first email, learn as much as you can about them. It is good to know what they do in the company and what their position is (based on this information you can make a guess about their level of decision-making in the organization and describe what you are presenting Whether or not the product will be used by you) from the rest of the contact or team).
Listen to customer needs:
Rigid, non-personal offers belong to a bygone era. It is better to think about the needs of the person you are talking to and what are the expectations. Ask if they have any experience with similar products and give some options that they can use. It does not take much time and you will be able to avoid big mistakes. (You don’t want to try selling a rare steak a pack of cigarettes to a vegetarian or a smoker.)
Be nice: Of course not the top, but interacting with a pleasant person is so much better than being with a brusque. Your approach affects the way you tell other people and can be transferred to sales results.
When you know what your negotiator needs, it is good to adjust your offer to this. Standardized packages are not always attractive to our customers, so consider rethinking what you can remove from the offer and what you can add to make it more attractive to the customer.
Do not promise things you cannot guarantee: the truth will come out anyway and you will only compromise yourself and the company you represent and lose your credibility. Offer only what is possible to provide to your customer – no one likes to get carried away.
Put yourself in the position of the customer:
They may not always know your product and so when they use your services, it is good to suggest training and offer support. Due to rotation and staff changes in client teams, it is good to mention your availability from time to time.
Stay in touch:
Once you have written an email or call your client to make sure they are satisfied with the service they have received and that the offer still suits them (it is good to keep in mind that the client needs the time. Varies from time to time). but…
Don’t be a nuisance: There is nothing worse in a relationship than forcing yourself with a client and contacting them often. If they ask for time to think, then be respectful and do not call them every 15 minutes.
Appreciate your customer: Thank them for choosing your offer. If it is possible, consider alternatives such as loyalty discounts or partner programs that will make your product even more attractive.