Crisis is not a word that expresses positively and we will all probably give it a wide berth. However, it is better to keep in mind the fact that this can happen for every company and in advance, when it happens, devise a strategy to avoid it and counter it effectively. We have already covered … Read more
Social media is becoming a very popular channel to make complaints, but also to praise brands for a good service. Customers find it much easier to post a status on Facebook or Twitter than to access an automated call center or wait for eras to respond to queries sent via e-mail. This is why brands … Read more
You’ve probably wondered what factors determine the popularity of a specific content. Why in some cases an article goes viral in minutes, while in others you do not get any attention. There are some tricks that help you create viral content. Read ahead and try out the recipe for a good blog post. 1. Create … Read more
Whether you are an event organizer or an active participant, you have probably noticed that this market is becoming more and more competitive regardless of the industry. However, demand is also growing rapidly, often companies should try to attract a wider audience for their events. People willingly attend different conferences and meetings, as it is … Read more
In a previous review of the best online tools suggested by Brand24, we included Sotrender, Positionally, Intercom, UXpin, and Sidekick. Today we are going to present you another part of the best technologies that will boost your business. check them out! Surviveicate Survive is a tool that helps you gather information about your customers, their … Read more
Karolina Kurquald who is our next guest at CMO Institutes, works as the social media and content marketing manager for GetResponse. She is responsible for communication on the brand’s social channels and oversees the creation of educational content on various areas of online marketing by GetResponse’s content marketing experts. What is the best way to … Read more
A brand can be defined as the completeness of all experiences related to a product or service delivered by this brand. Experience is a keyword here, as consumers pay more attention to the presence, utility and satisfaction that is gained from using a branded product or service. In response to this, companies have put more … Read more